It is encouraging to see more and more dialogue taking place about how technology can fundamentally change the way organisations interact with consumers and other businesses.  Two examples.  Firstly, in the area of food safety and quality where technology can help organisations capture, monitor and analyse information that impacts on the quality and safety of their products on a continuous basis.  For many organisations today, this process is very manual - relying on slips of paper, spreadsheets and note pads (the old fashioned kind).  Yet now, the technology exists that can automate and streamline these processes to provide better security for the consumer and the organisation.  Secondly, in building consumer relationships, where more organisations are taking to social media such as Facebook to better connect to their end consumers.  It is encouraging to see so many more organisations today continuing to experiment in social media to better communicate to their consumers and to turn the traditional monologue to a dialogue.